Sustainability in Japanese Culture
Client : Accenture Song
Methodology : I conducted ethnography and a diary study, as well as collaborating with researchers from other countries
(UK, USA, Germany, China, India, Brazil, South Africa, Japan)
Accenture Song wanted to understand how Japanese consumers think about sustainability in this multi-country study. We did ethnography and diary studies for the first part of this project that later fed into a survey and was then conceptualized into this report.
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